Sylt Marketing GmbH (SMG)
We are the official organization for the tourism management of the island of Sylt.
Our tasks include the development, communication and strengthening of the Sylt brand and the marketing of the island as a holiday destination both domestically and internationally.
Furthermore, we create experiences and encounters on site, bundle tourist offers on the island, network its stakeholders and represent the common interests of the island at a supra-regional level.
We serve our partners as a source of inspiration and advice with the aim of shaping the shared living space and sustainably increasing the quality of life on the island.
The tasks of the SMG include:
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Positioning and maintenance of the Sylt brand
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Domestic and international marketing, especially in the DACH region and Scandinavia.
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Tourism collaborations, e.g. with tourism service providers, transport companies and tourism marketing organizations
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Creating experiences and (seasonal) bundling of tourist offers
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Press and Public Relations
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Networking of island actors
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Designing the living space on Sylt
Business Newsletter
Sylt Marketing GmbH
Here's why you should subscribe to the SMG business newsletter:
With the Sylt Marketing GmbH business newsletter, you as an entrepreneur or partner will always stay up to date. You'll receive exclusive insights into current marketing campaigns, new cooperation opportunities, and all relevant information about Sylt Marketing GmbH – concise, reliable, and delivered directly to your inbox. This way, you secure valuable knowledge to strategically develop your business and actively shape the future of Sylt.
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Regular news and updates from SMG (approximately twice a month)
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Exclusive cooperation opportunities
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Information on current and planned marketing campaigns
Liveable Sylt
Sustainable movement
Sylt has a lot to offer in terms of sustainability at all levels – however, so far there has been no collaboration between the individual stakeholders to present the positive aspects more effectively to the public, to utilize synergies and to offer guidance to guests.
Therefore, SMG, together with the tourism services and the agency BAUM Consult GmbH worked on a consortium for sustainable island activities: LIVABLE - Sustainable Sylt.
The LEBENSWERT network supports you in continuously increasing the sustainability of your business and in exchanging ideas with like-minded individuals. The network's work is based on the 17 Sustainable Development Goals of the United Nations and our LEBENSWERT self-commitment.
The initiative is aimed at businesses in the gastronomy, accommodation, manufacturing (manufacturing), and leisure and tourism sectors on Sylt that are committed to a sustainable and livable Sylt. Whether you're just starting out, already implementing concrete measures, or already hold a sustainability certification – you can join at any time.
Be part of the movement!
Event series
We support island-based event series that enrich the living environment of Sylt for both guests and islanders.
In January, we will dedicate a week to the fascinating subject of storms.
Stormy weather and powerful winds are constant features of our island life. They accompany us day and night, throughout the season and every time of year. The Sylt landscape is sometimes brought to life by these harsh storms. But it also makes it very vulnerable and fragile. When the North Sea roars and gnaws at our beaches, tearing away a piece of the cliff edge, it feels like it's affecting us too. Knowing that even the strongest hurricane eventually ends, we are fascinated by its immense power. It is precisely this magical and raw energy that we want to honor and truly absorb with Sylt Storm Week.
The first Storm Week took place in January 2023 and, with a wave of stormy nature and cultural formats in unusual locations, has swept into the hearts of locals and guests.
If you would also like to participate in Storm Week with an event, please get in touch with us.
Bundle and showcase holiday offers
Since 2017, Sylt has hosted its Family Weeks twice a year, in spring and autumn. Over 70 events during these weeks create a unique and diverse program of experiences for guests of all ages. The series aims to bring together existing and new events and activities for families and present them under the umbrella of Family Weeks. Our goal is to raise awareness of Sylt as a family-friendly island in Germany and to foster long-term, sustainable visitor loyalty, particularly outside the peak season, as a measure to extend the season.
We can now look back on numerous successful editions of the Family Weeks and are pleased to observe that not only is awareness on the island increasing among our partners, but families are now basing their holiday planning on the dates of the Sylt Family Weeks.
How can I participate?
We'd love for you to join us! We're happy to answer any questions or hear your ideas.