© Peter Bender | Sylt Marketing

For employers

Tips, tricks and offers for employer marketing 

Do you want to position yourself as an attractive employer on Sylt? Here you'll find valuable tips and ideas on how to strengthen your employer marketing and attract the best talent to your company. Take the opportunity to highlight your strengths and show why you're a top employer on Sylt!

Sylt Job Market

Many entrepreneurs on Sylt are facing the challenge of a shortage of skilled workers. To counteract this, the SMG offers a wide range of support options for businesses on the island. The visibility of job advertisements is particularly important.  

On sylt.de/jobs A job board is available to you, with which you can place your open positions in a targeted manner – completely free of charge!  

Screenshot of the Sylt Job Board website with job offers, search options and employer profiles.
© Sylt Marketing GmbH

sylt.de/jobs

The job search for the island of Sylt offers you a targeted way to search for vacancies on the island. Island employers can present themselves on the job board free of charge with job advertisements and an employer profile to reach suitable applicants. 

Screenshot of a website showing how job offers can be displayed
© Sylt Marketing GmbH

Tip:
Use the Sylt job board to advertise your job offers on your own website to present. The job board on sylt.de/jobs offers you the option of integrating your job vacancies directly into your website using an HTML snippet. Various display options are available, which we are happy to configure individually for you. 

If you are interested, please contact Kathrin Barz

"Professional" ad

Post a free job advertisement on sylt.de/jobs

Our “Professional” ad offers you the free opportunity to advertise your vacancies on the job board sylt.de/jobs This is especially useful if you don't have a dedicated careers section on your website.

  • Want more range?
    You can optionally achieve even greater reach by adding our "Hotelcareer Booster." Through our partnership with Hotelcareer, you benefit from discounted rates.

  • It's that easy:
    Download the PDF instructions to see step by step how to create your job advertisement.

Employer portrait

Introduce your company on sylt.de/jobs

Use our free employer profile and show potential applicants who you are. 
Give an authentic insight into your company by integrating real company photos, videos, social media accounts and additional benefits such as the provision of living space. 

This way you can actively promote yourself as an attractive employer!

Employer Branding Guide

For Sylt employers

To attract suitable applicants to vacancies and convince potential employees of your company, it's more important than ever to present yourself as an attractive employer. To this end, we've created a guide that not only provides an overview of our previous activities but also offers simple and practical approaches for how you as a company can get involved.

We hope that the SMG paper will serve as valuable support in implementing your employer branding. 

Trainee Crew Sylt

Every year, many apprentices begin their careers on Sylt. The industries are diverse, but the needs of the apprentices are similar: They seek a sense of belonging, appreciation, and direction. This is especially true when not only the workplace but also the entire island is new. The Sylt Apprentice Crew makes it easier for them to enter the workforce and settle into the island. 

There are regular free and exclusive promotions for Sylt trainees. You can find all current offers on the Azubi-Crew Sylt Facebook and Instagram channels. Feel free to let your trainees know about this great offer! 

Apprentice accommodation on Sylt

From summer 2025, the Westhedig residential area will offer comfortable and affordable housing for all trainees on Sylt.

Employee benefits

Position yourself as an attractive employer by offering your employees special benefits. 
These benefits can not only increase satisfaction but also strengthen loyalty to your company. Here are some suggestions:

Promote volunteerism

Support your employees’ volunteer work and benefit as a company:

  • Strengthening community: Volunteer work contributes positively to the island community.

  • Promote soft skills: Volunteering helps develop teamwork and leadership skills.

  • Increase attractiveness: Companies that support volunteering appear more attractive to applicants.

Here’s how you can support your team:

  • Flexible working hours for voluntary work

  • Financial support for projects

  • Joint team activities in voluntary work

  • Volunteering during working hours enable

The Sylt Marketing GmbH (SMG), for example, offers its employees a quota of hours for voluntary work.

Company bike leasing with JobRad

Green JobRad logo with a stylized bicycle arch above it.
© Jobrad

Make your employees’ commute healthier and more environmentally friendly by offering them a company bike via JobRad Your employees benefit from tax advantages and can save up to 40% of costs through the leasing model.

JobRad supports you as an employer at every step of the company bike leasing process and ensures a smooth process.

You can find them all here official JobRad partner on the island of Sylt.

NAH.SH job ticket

The NAH.SH job ticket offers particularly attractive conditions to make your commute affordable and convenient. Benefit from discounted fares and at the same time contribute to environmentally friendly mobility on the island of Sylt.

Contact for further information:
Phone: 04321 202 22 44
Email: nah.sh-jobticket@swn.net

Corporate fitness at the Syltness Center

The Syltness Center offers your employees a diverse sports program. Thanks to flexible sports cards, your teams can plan their workouts individually and attend various classes.

For example:

  • 12-sports card: 108 euros (9 euros per course, including yoga, aqua jogging, aqua fitness, baby swimming, toddler swimming)

The cards are flexible and can be used for a variety of courses. If you are interested in sports cards for your employees, please contact us directly:

Benefit app: emplu

emplu is a digital benefits platform that enables Sylt-based companies to easily upload tax-free benefits and other benefits to an app for their employees. This allows employees to put together customized monthly benefit packages tailored to their needs.
 

Inselzeit voucher

as a tax-free benefit in kind

Up to 50 euros per month without income tax and social security contributions (gross = net): Offer your employees an attractive voucher that can be tailored to their individual needs here can be redeemed on the island. This automatically supports the local economy!

Our tips
  • Can also be used variably for employee anniversaries or as a birthday gift!

  • Would you and your company also like to become a partner in our network of 100 redemption points? 
    Then just contact us now and find out more herehow to become a partner.

Berufsgenossenschaft Food and Hospitality (BGN)

The BGN has been the statutory accident insurance provider for companies in the food and beverage industry, as well as the hotel and restaurant sector, since 1885. All employees in these sectors are legally insured against work-related accidents and occupational diseases through the BGN.

Logo of the professional association for the food and hospitality industry, consisting of a blue circle and the text “BGN”.
© BGN

Here you will find useful information:

kununu

kununu is the leading employer rating portal in German-speaking countries. Here, employees, trainees, interns, and even applicants can rate companies on various aspects such as corporate culture, salary, and career opportunities.

Many applicants check kununu for employee satisfaction before applying. Use this platform to present yourself as an attractive employer. Positive reviews can be the deciding factor in an application or a job offer!

kununu ad calling for feedback on employers
© kununu

Attracting employees from abroad

Use the portal “Recognition in Germany” of the Federal Government to quickly and easily find out how foreign professional qualifications can be recognized in Germany. Here you will find all the important information and advice on support options if you want to hire people with foreign qualifications.

Our preview of “Make it in Germany” You can also specifically recruit and successfully integrate skilled workers from abroad. The platform offers valuable support in recruiting and integrating international specialists and trainees. Check out your options now!

The island life film about Sylt residents with foreign roots

flexible training approach on Sylt

Educational leave or coaching

Experts for work, further education or coaching on Sylt

Training & Coaching

Experts for work, further education or business coaching on Sylt

Professional support for your business challenges

Do you want to strategically develop your company, specifically support your team, or confidently manage change processes? Our experienced business coaches on Sylt will support you with customized formats – practical, solution-oriented, and at eye level.

Whether leadership development, conflict management, team development or innovation: We offer you professional sparring partners who focus on your goals with business know-how and coaching skills.

Business coaching on Sylt means: clear structures, concrete results and sustainable impulses for your entrepreneurial success.

Hero Seeker

One-step recruiting platform

With over 25 years of experience in the hotel and restaurant industry – from operational roles to strategic management positions – Stephan Lütkemeier, who now lives on Sylt, knows the needs of island businesses inside out. He knows how time-consuming and inefficient the search for qualified staff can be. 

To address this issue, he founded Hero Seeker: an innovative one-step recruiting platform that makes finding hotel and restaurant staff as easy as online shopping.

Man with glasses, dark jacket and white T-shirt smiles in front of bright wall with arc light.
© Stephan Lütkemeier

Employer Service Westerland

The Employer Service helps you find suitable employees and advises you on all topics related to the job and training market. Once you get in touch, your personal contact will take care of your request.

Social Center / Job Center Sylt

Are you looking for new employees for your company on Sylt? Ms. Petersen is happy to discuss the best options with you.

Our cooperation partners

hooman EMPLOYER MARKETING

Develop a strong and authentic employer brand

Portrait of a man with short hair and beard in an urban setting, with a bridge and brick buildings in the background.
© Marcus Mehrheim

Hello favorite country

Campaign of the Nordfriesland district

Moin Lieblingsland shows North Friesland in a new way:
Original and innovative with real stories of courageous people.

The logo of Nordfriesland with the text “Partner” above and the slogan “Moin Lieblingsland” below.
© WFG-NF

You stay. Your career takes off.

Campaign of the state of Schleswig-Holstein

Under the slogan "You stay. Your career takes off," the real north presents career opportunities in Schleswig-Holstein. In the latest video, Lucas talks about his work on Sylt and his enthusiasm for Michelin-starred chef Holger Bodendorf.

The Sylt bathing regulations

On the island of Sylt, the bathing regulations apply in 2024 from March 19 to October 31During this period, shops may open on Sundays and public holidays from 11: 00 clock to 17: 00 clock to open.

This regulation creates a legal framework that allows retail stores in spa and holiday resorts such as Sylt to outside regular opening hours to operate. For employers, it offers the opportunity increase your salesby being able to serve tourists better on busy days, especially on Sylt, where the Tourism plays a central role plays a role, the pool regulation helps to manage seasonal fluctuations and maximize sales.

Important to note: There is no obligation to openEach Sylt business owner can decide individually whether to make use of this regulation.

Sylt HR events

Sylt Forum 2024:
Employee happiness as the key to success

On January 22.01.2024, 90, the second Sylt Forum gathered around XNUMX guests at Kaamp Hüs. Under the motto "Employee Happiness as the Key to Success," Ingo C. Peters and Marcus Merheim presented their employer branding strategy. Dr. Marcel Klinge presented the results of the "Next Work" study, and Katharina Darisse emphasized the importance of satisfied employees. Kathrin Barz presented Sylt Marketing measures to combat the shortage of skilled workers.

Sylt Forum 2021: Employer Attractiveness

On December 06.12.2021, XNUMX, the Sylt Forum took place online, organized by Sylt Marketing GmbH. The topic was increasing employer attractiveness on Sylt. Renowned speakers, including Prof. Dr. Enzo Weber (Prof. Dr. Enzo Weber - IAB) provided valuable impetus to combat the shortage of skilled workers.

© Axel Steinbach

Your contact person at SMG

Studies